Co Company

Brand development and product branding for Co Company, advisers in organisational performance to some of the globe’s leading corporations.

Context

Co Company help large corporations accelerate leader, team and organisational performance. These are delivered through a range of services and products, from bespoke leadership coaching programmes to online team development tools.

Idea

Understandably many consultancy firms who work in this arena of personal deveopment choose to develop a brand centred on human values. Values such as trust, intregrity, support and collaboration. With Co Company we took a different tack. Co Company’s Directors are internationally recognised authorities with a background in academic research. The way they work is shaped by this experience and a deeply empirical approach underpins the firm’s processes. Put simply, Co Company “bring the hard science to the soft stuff.”

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Execution

We developed a visual language that would communicate this distinctive approach. The corporate identity was developed whilst working on a new website. Shown here are the new website, a powerpoint template, the business card, the new corporate graphics and the brand guidelines:

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“Canvas’s work on our brand has been exceptionally effective, providing an immediate, and sustainable, competitive advantage.” Colin Price, Chairman

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