Working with the Long Run Venture, we developed a visual identity for a new series of entrepreneurial trade missions. Each mission took 20 of the most promising start-ups in their sector on a UKTI sponsored trade mission to a global centre for that industry, for example a Clean and Cool Mission visited San Francisco and a Web Mission went to Bangalore and Delhi.
These are missions run by entrepreneurs and for entrepreneurs. As such, they need to reach a different audience to the conventional trade mission for more established businesses. We have created an identity that reflects the confident, fast-paced and ambitious nature of the modern start-up.