Clean + Cool

We’ve been working with The Long Run Works on their Clean and Cool Missions since 2012. Its now four years into the brand’s life and time for a refresh.

Clean and Cool help cleantech start-ups grow their business. After 5 overseas missions and £650 million in investment, the initiative backed by Innovate UK is going from strength to strength. Guy Pattison, Director of The Long Run Works and founder of Clean and Cool, says “the identity has been an important part of the programme’s success, helping it reach the entrepreneur community in a way a more traditional trade mission fails to”. A sharp palette, bold typography and original imagery maintain this positioning and challenge perceptions of a government backed programme.

In the words of our client, the Clean and Cool brand has developed into “a proud umbrella for the best of British cleantech early stage SMEs.”


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